This large-scale Lunar New Year installation transformed the retail environment into an immersive cultural experience through large scenic fabrication, symbolic décor, and interactive visual storytelling.
The centerpiece featured an 11-foot rearing horse sculpture positioned against a dramatic 13-foot backdrop inspired by traditional Asian motifs and festive celebrations. Custom cherry blossom trees, oversized lanterns, glowing floral sculptures, and restored decorative coins created a rich layered environment designed to attract visitors and encourage social engagement. The semi-circular illuminated podium with integrated STC branding enhanced the theatrical presentation while creating a prominent photo destination within the space. Custom vinyl flooring, lighting integration, and fire-retardant finishes ensured both visual impact and functionality for the high-traffic public environment. Additional restoration and refinishing of existing decorative elements allowed the installation to seamlessly combine new fabrication with revitalized scenic pieces.
Combining immersive design, large-scale fabrication, lighting effects, and cultural storytelling, the project delivered a memorable and visually dynamic seasonal experience.
